Hal Mayforth


Fuel Efficiency Gizmos

JUNE 4, 2008
Here's and illo I did for Sue Foster in today's Wall Street Journal. With gas prices reaching skyward, there are all kinds of new gizmos on the market to improve fuel efficiency with names like Fuel Saver 7000-MPG and Cyclone Fuel Saver. I perused a number of sites for these products and damned if I can make out whether or not they actually work. Sue wanted an image of a car equipped with all the gizmos driving by a gas station. It gave me the opportunity to incorporate some turn-of-the-century engineering engravings. And since I had a bunch of spray mounted copies left over, I spent some time in the sketchbook making more machines of dubious nature.

Glass House

APRIL 23, 2008
I've been developing a new, colorful, abstract illustration style that allows me to step outside the "Little Guys with the Big Eyes and Big Noses" thing. Luckily ,Soojin Buzelli has been giving me assignments to pursue this direction. This illo accompanied a letter entitled "Glass House" and was on the subject of termination of death benefits. Not a particularly appetizing subject. Soojin has told me in the past to not worry about being so literal, so I started sketching the idea of glass houses in general. Here's what transpired.
I started out with my usual style before going "off road". Soojin approved the lower left one.
When I was in NY last month I spent a day in the MOMA, and was taken by a room of wire sculptures that were lit with spotlights. I can't recall the artist's name. Upon my return I drew a number of sketchbook pages recalling the look of those sculptures. Why not try it out on an illo assignment?