Hal Mayforth

A Refreshing Change

SEPTEMBER 19, 2007
Soojin Buzelli called me last week with an assignment for Asset International. She was looking at my watercolors on Illoz and wanted something along those lines. It's so refreshing to work with an AD that wants something a little off the beaten path. The article concerned Transition Management, and while article was fairly heavy slogging, Soojin did impart to me that she wanted the illo to concern getting from point A to point B with a maelstrom of "noise" in between. Above is the finish and below, my thought process.
Soojin approved the upper left here for the concept. In an effort to keep the finish spontaneous, I used the sketch for reference only and drew the finish quickly over a light burnt sienna wash.